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Amazon is selling Google's Pixel 10A smartphone at $399 for the 128-gigabyte model during Prime Day, a $100 reduction from its $499 launch price, with Best Buy matching the cut.
The markdown arrives against a backdrop of what industry observers have taken to calling "RAMageddon" — a tightening in global memory supply that has compressed discount headroom compared with a year ago and left the 10A reaching effectively the same promotional floor its predecessor, the Pixel 9A, hit at last summer's sale.
A Comparable Deal, a Thinner Margin of Improvement The Pixel 10A shares its Tensor G4 processor and dual-camera system with the Pixel 9A, making this an incremental rather than generational update.
Google added faster wired charging, Satellite SOS emergency messaging, updated Gorilla Glass on the display, and new AI software tools — Camera Coach and Auto Best Take — but the core hardware profile is largely unchanged from the prior model.
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