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and DC Studios are tracking toward a potential $200 million loss on "Supergirl," which opens June 26, after the latest pre-release estimates from Box Office Theory put the opening weekend range at $39 million to $51 million — down from a prior high estimate of $65 million.
The revision deepens concerns about a pattern of costly unforced errors across major Hollywood studios, with star Milly Alcock's press tour remarks adding a new layer of commercial risk to an already expensive release.
The Math Behind a Potential Blockbuster Loss The film carries an estimated combined production and marketing cost of $250 million, with one report placing its promotional partner campaign at $100 million — described as the largest ever for a DC release.
Given the standard 50/50 revenue split between studios and cinema operators, a $250 million film typically requires approximately $500 million in global gross receipts to break even.
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