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TradFi Advisers Are Cooling on Bitcoin, Bitwise's Hougan Says — Stablecoins and Tokenization Top the Wish List

6/14/2026

Bitwise's Matt Hougan found it "pretty hard to engage with advisors on Bitcoin" during recent industry discussions, with traditional finance professionals steering conversations toward stablecoins and tokenized assets rather than $BTC.

The observation, surfacing from Bitwise's ongoing adviser outreach, points to a quiet reordering of priorities among the intermediaries who manage wealth for retail and institutional clients alike.

Where Adviser Attention Has Shifted Hougan's remarks underscore a divergence that is increasingly difficult to ignore: Bitcoin, long positioned as the gateway asset for institutional digital-asset adoption, is losing the room to products that sit closer to familiar financial plumbing.

Stablecoins offer advisers a recognizable parallel to money-market instruments — dollar exposure without the volatility that compliance departments flag.

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