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Bitwise's Matt Hougan found it "pretty hard to engage with advisors on Bitcoin" during recent industry discussions, with traditional finance professionals steering conversations toward stablecoins and tokenized assets rather than $BTC.
The observation, surfacing from Bitwise's ongoing adviser outreach, points to a quiet reordering of priorities among the intermediaries who manage wealth for retail and institutional clients alike.
Where Adviser Attention Has Shifted Hougan's remarks underscore a divergence that is increasingly difficult to ignore: Bitcoin, long positioned as the gateway asset for institutional digital-asset adoption, is losing the room to products that sit closer to familiar financial plumbing.
Stablecoins offer advisers a recognizable parallel to money-market instruments — dollar exposure without the volatility that compliance departments flag.
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