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Mexican Billionaire Ricardo Salinas Discloses 70% Bitcoin Allocation, Targets $1 Million

6/17/2026

Ricardo Salinas Pliego, the Mexican billionaire and founder of Grupo Salinas, has disclosed that Bitcoin accounts for 70% of his personal investment portfolio and said he expects the asset to reach $1 million in price, according to a report by Bitcoin Magazine.

The declaration places Salinas among the most heavily concentrated high-net-worth Bitcoin holders on record and adds a prominent Latin American voice to a growing cohort of ultra-wealthy individuals making public, outsized bets on $BTC.

A Concentrated Bet in a Volatile Asset A 70% allocation to any single asset would be considered aggressive by conventional wealth-management standards; a 70% allocation to Bitcoin, which has historically drawn down more than 80% from peak to trough in prior cycles, represents an unusually high-conviction position.

Salinas has previously spoken publicly about his affinity for hard assets and skepticism of fiat currencies, views that align with the macro argument Bitcoin advocates frequently deploy: that central-bank money printing erodes purchasing power over time.

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