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Coinbase, Kraken and OKX are moving to capture retail customers left in limbo as Europe's Markets in Crypto-Assets regulations push unlicensed exchanges out of the bloc.
All three platforms already hold authorization under MiCA and are offering transfer bonuses and prizes to users looking to migrate their accounts.
The Regulatory Opening MiCA, the European Union's unified crypto-asset framework, requires exchanges operating in the bloc to obtain specific regulatory approval.
Platforms that have not secured that authorization are being forced to restrict or suspend services to EU customers, creating a pool of displaced users that licensed competitors are now actively targeting.
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