NewsHK
Sports sponsorship in the digital asset sector has moved steadily from pitch-side banners at overseas football clubs into American college athletics.
Ripple, the company behind the $XRP payments network, has signed a deal to become an official sponsor of the Kansas Jayhawks, with an XRP patch set to appear on team jerseys.
The arrangement includes an education component: Ripple has committed to funding financial and technology programs for student-athletes at the university.
From crypto marketing to the college locker room The Jayhawks deal fits a pattern visible across the digital assets space over recent years.
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