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The streaming industry's turn toward franchise sequels and film extensions reflects a sector-wide effort to extract more value from IP that has already proven its audience.
David Henrie, executive producer and lead of "Wizards Beyond Waverly Place," told Hannah Abraham that a feature film is under discussion, with Italy as the setting he would push for.
From finale to development conversation The show's finale has aired, and Henrie's comments mark the first public indication that a film is a live creative option.
Italy came up as a specific destination rather than a generic international angle, which suggests the conversation has substance to it.
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