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Against the backdrop of a sports-media rights market that is reorganizing how casual-dining venues access live games, distribution scale has become the central variable for bar-and-restaurant concepts built around sports viewing.
Drew Brees made that logic explicit in an interview tied to his Pro Football Hall of Fame induction in Canton, Ohio: his Walk-on's Sports Bistreaux chain, which he co-owns and which has expanded to 80-plus locations, relies on a DIRECTV for Business partnership to put every college and professional game on its screens, NFL Sunday Ticket included.
Walk-on's began in Louisiana, carries Louisiana-inspired cuisine in what Brees describes as a family-friendly setting, and is positioned as one of the fastest-growing sports bar franchise concepts in the country.
DIRECTV for Business reaches more than 300,000 bars and restaurants with local, national, college, and professional game access; Walk-on's sits inside that network, and fans can locate participating venues through sportsbarfinder.com.
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