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consumer electronics and outdoor gear retailers are extending discount windows into the July 4th holiday week following an unusual reversal in the promotional calendar: Amazon's Prime Day sale ran last week rather than in mid-July, leaving Best Buy, REI, and third-party Amazon sellers holding live promotions as Independence Day approaches.
A subset of Apple hardware is moving at what sellers describe as pre-price hike pricing, signalling that at least some old-cost inventory remains in the channel.
Calendar Inversion Sustains the Markdown Window In a typical year, July 4th deals serve as a warm-up to Prime Day, giving retailers a chance to clear shelf space before the bigger mid-July event.
This cycle that sequence is reversed. Prime Day has already cleared, yet familiar discounts remain live across Best Buy and Amazon, with REI extending its outdoor sale through the week.
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