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Bitwise's Matt Hougan says it has become "pretty hard to engage with advisers on Bitcoin" in recent conversations with traditional finance professionals, a signal that the industry's distribution layer is directing its attention elsewhere.
According to Hougan, the product categories drawing the most adviser interest are stablecoins and tokenization — not $BTC.
Advisers Shift Focus Down the Risk Curve The finding is notable because traditional financial advisers represent one of the most consequential on-ramps for retail capital into digital assets.
When that channel cools on Bitcoin, it matters for flows, not just sentiment.
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