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Samsung Frame TV drops to $698 on Amazon as premium lifestyle display segment tests lower price floors

8/4/2026

Discretionary spending on premium home displays has been recalibrated by months of retailer inventory pressure, and the price tags are showing it.

Samsung's 2025 Frame TV, a 55-inch set built around a matte display and an art mode that activates when the screen sits idle, is now available on Amazon for $697.99, about $200 below its standard retail price of $899.99.

What the current promotion covers The $697.99 listing is for the 2025 model, which carries a 4K QLED panel, a 144Hz refresh rate with variable refresh rate support, and HDR10 Plus.

Amazon's price sits a dollar below Best Buy's current listing for the same 55-inch configuration, at $699.99. Woot has the 65-inch version at $897.99, down from $1,697.99.

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