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Against the backdrop of corporate Bitcoin adoption spreading from publicly traded companies into privately held structures, Westport, Connecticut-based ORANGE JUICE has raised $40 million to launch a Permanent Capital Company.
The vehicle pairs a Bitcoin treasury with a pitch to business owners seeking an exit path outside traditional private equity, announced July 15.
A different ownership proposition ORANGE JUICE describes the structure around three elements: permanent ownership, operational improvement, and a Bitcoin treasury.
The permanent ownership piece is where the model diverges most sharply from standard buyout logic.
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