NewsHK
The global digital advertising market has watched AI platforms accumulate users at scale. Now one of those platforms is moving to capture a direct share of that revenue.
OpenAI, whose chief executive Sam Altman once described advertising as a last resort, is on track to generate $1 billion in revenue from ads on ChatGPT.
The operational move behind that trajectory is a lowering of barriers.
OpenAI is making it easier for businesses across the world to take out ads on ChatGPT, reducing friction for international buyers and broadening the advertiser pool. The cross-border dimension is the lever.
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