NewsHK
The cross-border expansion trade in Chinese variety retail is showing strain.
Miniso (MNSO) shares fell nearly 10% on Monday, registering the 14th-highest bearish price surprise in the market with a standard deviation of -2.99, touching their lowest level since November 2022.
The selloff followed Q2 2026 earnings released August 28, which revealed a sharp compression in international profitability. Overseas unit economics under pressure The numbers are concrete.
Overseas markets now account for 44% of the Miniso brand's 8,309 store locations but generated only 38.6% of the brand's revenue in the second quarter, down 230 basis points year over year.
Keep reading