NewsHK
The consumer AI sector is entering a phase where image and video platforms are reaching beyond their original product categories, hunting for engagement surfaces that carry daily habit loops.
Midjourney, the AI lab known for generative image and video creation, has acquired Co-Star, the astrology application, in a move that takes the company into consumer lifestyle territory.
What the deal represents Co-Star is a consumer-facing astrology app. Its users operate on a different rhythm than someone working inside a generative media tool.
People return to Co-Star on a daily or near-daily basis for personalized content tied to astrological data.
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