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Mercari shares swing on Pokémon card listing restrictions, recovery under way

9/18/2026

The online resale sector in Japan proved again this week that platform-level policy decisions carry real share-price weight.

Mercari, the Japanese online marketplace, sold off after the company placed restrictions on Pokémon card listings, then began to recover as buyers returned and the shares clawed back a portion of the week's losses.

Pokémon cards have become one of the more actively traded goods on C2C marketplaces globally.

The franchise supports a secondary market that moves cross-border, spanning a wide range of price points, which gives the category a profile in any marketplace's listing mix that is disproportionate to its footprint.

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