NewsHK
Against economic headwinds that characterize the current quick-service restaurant environment, expansion signals at the franchise level carry weight.
Hoogland Restaurant Group, Marco's Pizza's biggest franchisee, has acquired five additional stores, bringing its footprint to 120 locations in 14 states, with new units in Lewisville, Fort Worth, Saginaw, and North Richland Hills, Texas, and Pigeon Forge, Tennessee.
HRG president McLain Hoogland said in a statement that the group's capacity to grow rather than contract in the current environment reflects the strength of its team.
That positioning, against a backdrop the company's own leadership described as economically challenging for QSR, is itself a read-through for franchisee confidence in Marco's unit-level economics.
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