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Global sporting cycles pull on search traffic in ways few other events can replicate.
Alphabet (GOOGL) chief executive Sundar Pichai said the World Cup delivered a record: Google Search usage reached an all-time high during the tournament.
The disclosure arrives as the search advertising market has been weighing questions about query volume durability in an era of AI-driven alternatives to conventional search.
What Pichai said and what it means for GOOGL Pichai attributed the usage peak to the World Cup without accompanying it with revenue figures or specific volume metrics.
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