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Five consumer stocks show history of resilience in market downturns

10/17/2026

Investors are asking whether a market crash is coming as the S&P 500 approaches a fourth consecutive year of double-digit gains.

While a crash affects most portfolios, certain defensive and value stocks have a history of holding up or even thriving under adverse circumstances.

The Motley Fool identifies Costco Wholesale, TJX Companies, Coca-Cola, Procter & Gamble, and Walmart as stocks with this track record, noting that all five pay dividends.

Coca-Cola, Procter & Gamble, and Walmart are classified as Dividend Kings, having raised their dividends for at least 50 consecutive years. Costco's low prices become more valuable during economic pressure.

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