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Financial stability eclipses wealth-building as the new American Dream, Nationwide Financial index shows

7/16/2026

A long consumer cycle built on asset accumulation is showing signs of reversal.

The Nationwide Financial Growth & Protection Index finds that 84 percent of Americans now describe the American Dream as being more about financial stability than building wealth, a reading that traces directly to rising financial pressures reshaping household priorities.

The index presents the shift as a redefinition of goals, driven by financial pressure.

The index finding Nationwide Financial's Growth & Protection Index, which tracks consumer attitudes toward financial growth and protection, captures the change plainly.