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DoubleVerify released Ask Neura, a conversational AI feature for its DV Pinnacle platform, while the company remains in the process of being acquired by Nielsen.
The new tool allows advertisers to query campaign data using natural language, marking a continued product push even as the merger agreement takes precedence over corporate communications.
The launch occurred on September 17, roughly six weeks after DoubleVerify agreed to be acquired.
Under the terms of the deal signed on August 6, 2026, DoubleVerify will be purchased by Neptune BidCo US Inc., a parent entity formed specifically for Nielsen's acquisition of the business.
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