NewsHK
Premium-versus-value sorting in the global spirits sector is pushing legacy rum assets across borders.
Corby Spirit and Wine, the Canada-listed distributor majority owned by Pernod Ricard, has agreed to sell the Lamb's rum brand and certain associated assets at a stated transaction value of C$39.2 million, equivalent to US$28 million.
The deal parcels the brand's rights geographically: Dandurand, through its majority-owned vehicle Maison des Futailles, takes North America, while La Martiniquaise-Bardinet's Glen Turner Company arm secures international markets on behalf of parent group Cofepp.
What the deal covers and how it is structured The transaction, announced on 5 August, covers brand inventories alongside intellectual property, with the final price subject to customary adjustments.
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