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Recreational marine demand is splitting along income lines, with entry-level buyers pulling back while the premium segment holds.
Against that backdrop, Brunswick Corporation, parent of Sea Ray, is pivoting toward artificial intelligence navigation and new revenue streams to carry the business through a broader sales slowdown.
Chief Executive David Foulkes outlined the divergence in comments to CNBC. Foulkes was direct: premium boats are staying afloat while value options are lagging.
That tracks the wider consumer discretionary cycle, where high-end spending has proven stickier than entry-level demand in a rate-sensitive environment.
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