NewsHK
Health and wellness consumer brands have been reorienting their channel strategies as direct-to-consumer fatigue sets in and discretionary spending remains uneven.
Against that backdrop, BODi has guided for third-quarter 2026 revenue of between $44 million and $48 million, citing a deliberate move into nutrition products and wider placement on Amazon (AMZN) and in physical retail stores.
The nutrition shift and what it signals for the category The move toward nutrition-focused products marks a meaningful departure from the fitness content and equipment models that defined the sector through the pandemic cycle.
Nutrition carries different margin dynamics and reorder patterns than hardware or subscription video.
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