NewsHK
Consumer electronics pricing is running hotter into the 2026 holiday season, with memory-driven cost increases expected to weigh on Apple's hardware lineup ahead of the company's annual Black Friday event.
Apple's promotion runs November 27 through November 30, following the same format the company has repeated for close to a decade: eligible purchases earn Apple Gift Cards sent by email, with the sticker price unchanged at checkout.
The mechanics have barely shifted from prior years.
Gift card values scale by product tier, with 2025's event offering up to $250 on the high-end MacBook Pro, $200 on the 15-inch MacBook Air, around $100 on the iPad Air, and up to $75 on iPhones.
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