NewsHK
Against the backdrop of a softening global consumer electronics market, Apple (AAPL) is launching an upgrade device leasing program aimed at stimulating sales.
The move signals that the company is betting on financing mechanics to pull buyers forward through a period when organic replacement demand has eased across the industry.
What the program changes about the business Device leasing restructures the upgrade cycle rather than discounting it.
By spreading the cost of a new device across a financing arrangement, Apple converts a lumpy one-time purchase into a recurring payment and, critically, a contractual trigger for the next upgrade.
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