NewsHK

Apple iPhone Duo priced at $1,999, with analysts questioning reach beyond early adopters

9/11/2026

The global foldable smartphone segment has its most anticipated new entrant, and the price on that entry is now set.

Apple (AAPL) has launched the iPhone Duo starting at $1,999, a level that has analysts questioning whether the device's appeal will extend meaningfully beyond wealthy early adopters.

Counterpoint Research projects Apple will sell nearly 6 million iPhone Duo units by year-end, a figure the firm estimates would represent roughly 25% of the global foldable market.

Two factors anchor that projection: pent-up demand for an Apple foldable and the company's brand strength.