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Apple and Klarna bring 'Apple Upgrade' installment program to iPhones, iPads, Macs and Apple Watches

7/22/2026

Consumer upgrade cycles for smartphones and personal computers have been compressing across major markets as higher interest rates filter through to household budgets.

Apple (AAPL) is moving to address that pressure directly, partnering with buy-now-pay-later lender Klarna to launch an 'Apple Upgrade' program covering iPhones, iPads, Macs, and Apple Watches.

The arrangement gives Apple a financing layer across its four core consumer hardware lines at a moment when installment-based purchasing has become a primary mechanism for sustaining replacement cadences.

The program and what it covers Apple's 'Apple Upgrade' offering spans the company's main device categories: iPhones, iPads, Macs, and Apple Watches. Klarna handles the financing side of the arrangement.

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