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Business-to-business commerce was, for years, the quiet counterpart to consumer retail online.
Amazon's dedicated B2B e-commerce platform is now approaching $60 billion in annual sales, a volume that places it alongside large traditional distributors by annual transaction size.
A scale that reframes traditional distribution The $60 billion figure carries a direct read-through for the sector.
Purchasing volume that once moved through sales representatives and physical catalogs has migrated to digital channels.
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