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Amazon Prime Day Cuts Smart-Home Entry Costs as Matter Protocol Reshapes Platform Competition

6/25/2026

Amazon's Prime Day event is slashing prices on home automation hardware — security cameras, smart switches, power strips, and plugs — from brands including Blink, Philips Hue, SwitchBot, Meross, TP-Link, and Eve Energy, with most deals priced under $40.

The promotions sharpen the commercial contest between the four major smart-home platforms — Amazon Alexa, Apple Home, Google Home, and Samsung SmartThings — at a moment when the industry's adoption of the Matter interoperability standard has removed the biggest technical reason for consumers to delay a purchase.

Security Hardware Takes the Steepest Cuts Blink, Amazon's own camera brand, is offering the most aggressive discounts in the lineup.

The Blink Outdoor 4, a 1080p unit with person detection and a wider field of view than its predecessor, falls to $27.99 from $79.99.

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