NewsHK
The integration of commerce and content delivery has been tracking across the streaming sector for several years.
Amazon is now pushing Prime Video further into that territory, expanding shopping features that let viewers discover and buy products tied to thousands of shows, movies, and live sports on the platform.
The expansion covers several of Amazon's surfaces.
X-Ray, its shopping app, and a new Lens-powered "Shop the Scene" feature all play a role, giving viewers ways to find products connected to the content they are watching.
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